The SimilarProducts monetization platform is powered by Superfish.

Superfish is revolutionizing the web by transforming it from a text-centric experience to one based on images.

The company was founded in 2006 by Adi Pinhas and Michael Chertok, two entrepreneurs with a very clear vision: enabling better and easier visual search.

Having assembled an out-of-this world team of engineers and visual search scientists, Superfish has developed advanced visual search technology that eliminates the frustration of searching for images without knowing exactly what an item is called or how to describe it.

Superfish is headquartered in Palo Alto, CA with research and development in Israel.

Superfish is venture funded by Draper Fisher Jurvetson.