Superfish makes images relevant and discoverable

What We Solve


Like any type of information out there, images want to be found. But for pictures to be searchable, they require metadata and text tags. Unfortunately, the vast majority of images simply have none.

Superfish visual search technology liberates images from this dependence. We’re doing it simply by looking at and analyzing the picture. Our sophisticated algorithms (and our registered patents)

allow us to analyze every picture and provide similar and near identical images in real time – no text tags, no human involvement.

This platform of real time, kickass visual search can be applied to clients and apps. To date, the Superfish platform has performed billions of visual searches, and can handle over 2k queries per second.


SimilarProducts – Discover Products Visually

SimilarProducts is a monetization platform that uses Superfish technology to help users find and discover products visually. The technology instantly analyzes images on the web and presents identical and similar product offers.

The SimilarProducts Platform includes hundreds of millions of product offers from thousands of merchants across the globe, providing product recommendations to 65 million (and growing) daily users.



Superfish is revolutionizing the web by transforming it from a text-centric experience to one based on images.

The company was founded in 2006 by Adi Pinhas and Michael Chertok, two entrepreneurs with a very clear vision: enabling better and easier visual search.

Having assembled an out-of-this world team of engineers and visual

search scientists, Superfish has developed advanced visual search technology that eliminates the frustration of searching for images without knowing exactly what an item is called or how to describe it.

Superfish is headquartered in Palo Alto, CA.

Superfish is venture funded by Draper Fisher Jurvetson.


The Team




Thank you! I have received your message.




Contact Info


2595 E. Bayshore Road, #150, Palo Alto, CA 94303