Superfish makes images relevant and discoverable

What We Solve


Like any type of information out there, images want to be found. But for pictures to be searchable, they require metadata and text tags. Unfortunately, the vast majority of images simply have none.

Superfish visual search technology liberates images from this dependence. We’re doing it simply by looking at and analyzing the picture. Our sophisticated algorithms (and our registered patents)

allow us to analyze every picture and provide similar and near identical images in real time – no text tags, no human involvement.

This platform of real time, kickass visual search can be applied to clients and apps. To date, the Superfish platform has performed billions of visual searches, and can handle over 2k queries per second.


Search with Images! We are putting Superfish’s patented visual search technology into people’s hands




The PetMatch app uses pictures to find adoptable pets in your area. Simply take a picture, upload from your collection, or use a picture from the PetMatch sample gallery to get started. Learn more





WindowShopper allows you to find and discover products visually. With more than 200 million products available from 50,000+ online stores, users experience visual search with the most comprehensive shopping solution. Click on a product image and instantly see identical and similar product offers. Learn more



More Superfish powered apps coming soon!
To be a part of the next-gen visual search movement sign up to be a beta tester
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Superfish is revolutionizing the web by transforming it from a text-centric experience to one based on images.

The company was founded in 2006 by Adi Pinhas and Michael Chertok, two entrepreneurs with a very clear vision: enabling better and easier visual search.

Having assembled an out-of-this world team of engineers and visual

search scientists, Superfish has developed advanced visual search technology that eliminates the frustration of searching for images without knowing exactly what an item is called or how to describe it.

Superfish is headquartered in Palo Alto, CA.

Superfish is venture funded by Draper Fisher Jurvetson.


The Team



Adi Pinhas

Adi Pinhas

CEO & Founder

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Michael Chertok

Michael Chertok

CTO & Founder

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For media inquiries, please contact [email protected]

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Contact Info


2595 E. Bayshore Road, #150, Palo Alto, CA 94303

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